Finding The Balance

Author: Rob Peddle [HPO/HPA]
Created: 12:36 23-03-2009
Updated: 11:10 15-06-2010

Written by: Ian Rosam & Rob Peddle Published: Quality World June 2004

Corporate Social Responsibility is concerned with how organisations balance the need for profitable business with ethical practice.

By achieving this they not only meet the expectations of investors and other stakeholders but also demonstrate a commitment to social and environmental responsibility.  Achieving this balance is a considerable challenge and this article explores how this is achieved.